How to choose the right sales training program for your team By now, you've probably Googled and discovered that there is a plethora of options for everything from a large sales training company to a stand-alone businessman. I would suggest that you hire someone who can demonstrate that they have been there, done that. They do not necessarily have to have experience in your industry, but they should be able to demonstrate that they have the right sales pedigree. Look in: Their personal sales history; where he worked; who advised him; If they have management experience; And how long were they in sales before they got into training. Ask about their teaching credentials. You'll also want to know which companies make up their current customer lists; This will tell you a lot about your candidate. And find out if their sales philosophy matches what you want your sales force to emulate. They should also be able to demonstrate that they stay current with what is happening on the sales